The Challenge

Smyths Toy Stores came to us with an idea of upgrading their uniform but were not quite sure what exactly they wanted. We sat down with them to get an idea of what function the uniform would need to provide and if they had a budget in mind; we already had their distinctive blue, red, and yellow colours to work with and from these discussions we put together a brief to work with.

Our Solution

We wanted to give Smyths a range of options and we created a portfolio of design visuals, each varying in style and colour placement. We created bespoke buttons for all the polo shirts and printed up reusable bags for life.
From the visuals Smyths chose we set about creating sample garments, carefully embroidering over 50 test uniforms which they could take away and put through their paces.